KSP for Carl Zeiss: Discover more
The KSP agency has created a campaign for Carl Zeiss that shows: The most exciting stories often go unnoticed from a distance.
Unless you own a Zeiss binocular. Because the brand claim "we make it visible" already emphasizes that you discover more with the Zeiss Terra ED - on safari, city trips, hikes or other outdoor activities. The campaign created by KSP shows in a surprising way what this can mean in detail. The four motifs can now be seen at major train stations in German-speaking Switzerland. Exactly where the target group moves to tackle a new adventure.
Responsible at Carl Zeiss: Heinz J. Widmer (Managing Director); Miriam Ladner (Marketing and Communications). Responsible at KSP: Uwe Schlupp (creative direction); Christian Stüdi (text); Sebastian Krayer (AD); Lea Baldinger (graphics); Dany Kielholz (consulting management); Christoph Ilg (consulting); Michel Jaussi (photo); Salonen Postproduction (image editing).
