B-Public agency on course for expansion
B-Public, an agency specializing in marketing, communications, and IT solutions founded in 2012, has hired Madeleine Stäubli-Roduner, a veteran business editor, as its new consultant.
Madeleine Stäubli-Roduner was most recently Head of the Management Department at Handelszeitung. The historian and German studies graduate worked in the media industry for 25 years, primarily as a business journalist. At Handelszeitung, the 49-year-old was responsible for leadership, communications, diversity, marketing and advertising. She was responsible for the advertising supplement "Effie" on several occasions. She cultivated versatile contacts with management consultants, leadership and personnel experts and advertising professionals. Previously, she worked for several years as business editor at the Zürcher Oberländer.
With this addition, B-Public has additional potential in the comprehensive support of its clients, according to a statement. It offers a seamless service package for domestic and foreign fund companies and banks, covering the entire German-speaking region. "In-depth expertise at the product level and a high level of understanding of investor needs allow us to design and implement creative and efficient approaches to communications," explains agency founder Markus Baumgartner. This also includes customized tools for the creation of fund factsheets, reporting and innovative web solutions. In addition to founder Markus Baumgartner, who has more than 30 years of experience in the financial sector and in business communication, marketing specialist Thomas Egger and business IT specialist Daniel Jazbec are working as equal partners.
