Last but not least: Coca Cola beeps you happy

In Brazil, Coca-Cola makes a different sound. Anyone who buys the drink might be surprised…

Coke fans have been in for a surprise at the checkout of a large Brazilian supermarket chain. Their drink does not beep normally. Ogilvy Brazil has launched a campaign with the slogan "Coke opens happiness everywhere" to make consumers smile even before they open a Coke:

//www.youtube.com/watch?v=Hp9c4M75pyU

Not exactly exciting, Coca-Cola's Happy Beep. It makes you wonder: wasn't there a more interesting beep combination? This one sounds more like Coca-Cola Zero, without the carbonation. (uma)

 

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