Ecological packaging lines designed for Exped

In contrast to conventional pack sack packaging, the packaging is made entirely of cardboard. Adhesives or plastic elements have been deliberately avoided, the company said in a statement on Thursday. In addition, care was taken to use as little cardboard as possible in production.

A lamella-like folding technique allows the alternation of low-lying and high-lying lamella elements to fix the rolled-up packaging bag. This is possible because the product with its expansion tension fills the created space between the alternately arranged lamella elements with pressure and thus stabilizes the packaging, according to the statement. The product is, so to speak, a functional component of the packaging. At the POS, the product can be experienced by the customer by simply removing it and is easy for the retailer to stow away again.

Keim Identity is responsible for the development of the packaging shape and the packaging design. Both packaging lines received an IF-Packaging Award and are nominated for the German Design Award.