Last but not least: Ikea writes family history
Statistically speaking, about one in ten Europeans was conceived in an IKEA bed, according to the Swedish furniture retailer. A new campaign vividly brings this fact to mind.
The print posters show family trees that not only reveal who descended from whom, but also who was conceived in which Ikea bed. The ancestry pictures go back to the 1940s, to the time of Ikea's first bed models. "Where familiy starts" is the name of the campaign, for which the agency Thjnk from Hamburg is responsible.
The family trees also suggest that only the children of the youngest generation were also conceived on Ikea tables or Ikea washing machines. Whether this is also statistically proven? (sis)
