TV and DOOH: persistently high advertising pressure
Digital Out of Home (DOOH), TV, and the Internet continued to increase advertising spend in April. Both the overall market and electronic media as a whole saw growth. This is shown in the April edition of the Goldbach Index (Gemi).
With 749 (733) index points, Digital out of Home continued its positive development, gaining another 16 points. Advertising pressure in the TV sector also remained positive, rising by 5 index points to 646 (641) in April. Internet recorded an increase of 6 index points to 731 (725). In comparison, radio 414 (415) and teletext with 56 (57) developed slightly negatively and lost one index point each. The overall market was slightly positive at 236 (235) index points, while electronic media gained 4 index points at 645 (641).
