Last but not least: The traffic light poster

In the huge metropolis of Mexico City, it seems to be a common problem that drowsy drivers no longer take traffic signals very seriously. Red is quickly reinterpreted as "clear ahead". The reason for the many sleepy, inattentive road users: the city is so big that residents have to get up at the crack of dawn to get to work on time after a long drive. Those who are not yet fully awake quickly overlook this and that. It would be better if Mexicans would treat themselves to a coffee before setting off. Whether it really has to be Nescafé is debatable. The main thing is caffeine. Nestlé's instant brew - or more precisely, the Marcel DF agency - came up with the idea for the illuminated poster. The digital Nescafé poster was placed directly next to a light signal and synchronized so that it switched to red, yellow and green at the same time. Digital outdoor advertising has potential. So does Nescafé - at least in this context. (hae)