Alpha 245 advertises fresh croissants from Rössler
The Alpha 245 agency has launched a campaign targeting drivers with the message: “You’ll find the freshest croissants at Rössler.”.
When it smells like warm croissants, all is right with the world. So if you're driving past the Rössler bakery billboard, even if you're still stuck in a traffic jam on a Monday morning, it's best to make a detour to the village bakery so that your car smells of fresh baked goods instead of synthetic Christmas trees.
larger representation
Responsible at bakery Rössler: Ruth and Urs Rössler (owners). Responsible at Alpha 245: Patrick Beeli, Hekuran Abdyli (art direction), Diana Wick Rossi (creative direction), Andrea Staub (consulting), Pam Hügli (overall responsibility); David Willen (photography).
