Convergent media brand for southeastern Switzerland
Following the successful implementation of the new brand strategy with Somedia, Somedia Promotion and Somedia Production, Somedia will also reposition the "Südostschweiz" label. Radio Grischa will be renamed Radio Südostschweiz.
With the opening of the new media center in Chur in the first quarter of next year, the term "Südostschweiz" will become a convergent media brand. It now encompasses the newspaper, online, radio and television sub-media. As part of this reorganization, Radio Grischa will be renamed Radio Südostschweiz.
This renaming is also necessary because the radio license which has just been definitively granted by the Federal Administrative Court relates to license area 32, which was designated as "Südostschweiz" by the Federal Office of Communications. It now also includes the canton of Glarus, where the term Grischa (Graubünden) would be inappropriate. Somedia has started work on integrating Glarus into the broadcasting area. Various technical distribution issues are still open.
The new convergent media brand is being implemented gradually. It also involves a redesign of the content and graphics of the Südostschweiz newspaper as well as new appearances for radio, TV and Suedostschweiz.ch. The editorial teams will work closely together in the new media house in the so-called News Zone and fill the convergence brand with content. Implementation will be completed in spring 2015.
