Comqed launches Pet Boxes
Effective immediately, all K Kiosk locations will accept empty PET beverage bottles from on-the-go consumption. This is another step in expanding consumer convenience for PET Recycling Switzerland.
To help consumers get used to the new return process, Comqed is launching a contest at newsstands. For two weeks, every customer who purchases a beverage in a PET bottle will receive a bottle tag attached to it. The highlight of the tag: It’s shaped like a PET box and, when hung on the bottle, visually shows where the bottle belongs after consumption. The only text message on the front reads: “PET recycling now available at K Kiosk.”.
To enter the contest, simply open the prize panel on the back of the card. Instant prizes include a one-franc discount on the purchase of your next PET bottle at a K Kiosk. In addition, 20 iPads can be won in the grand prize drawing. Supported by a national poster campaign, the promotion begins on May 19, 2014. Advertisements will be placed as part of the campaign.
Person in charge at Pet-Recycling: Jean-Claude Würmli (Deputy Managing Director), Lukas Schumacher (Head of Marketing), Stefanie Brauchli (Head of Communications). Responsible at Comqed/Metzgerlehner: Tomas Rozas (CD/Copy), Bettina Dührkoop (Strategy), Roman Steinacher (Consulting), Fabrizio Gianella (Creative), Ursula Trottmann (DTP), Bruno Breitenmoser (Production). Image editing: Detail. Photo: Giuliano Dimarco.
