Boost wins Password Effie 2014
Together with Retail Maxima, Boost in Lithuania was awarded the 2014 Password Effie for the most effective large-scale marketing campaign of 2013.
Boost developed the "Puponautai" collective promotion for Maxima, which ran for eight weeks in Lithuania. With over 225 stores and a turnover of 2.5 billion euros, Maxima is the market leader in Lithuania and the leading retail chain in Lithuania, Latvia, Estonia and Bulgaria.With an innovative collection element, attractive design, an exciting story and a well-executed communication campaign, Maxima and Boost have created a strong hype around "Puponautai" among children and adults in Lithuania. Ruta Gurung, Head of Sales Promotion Department Maxima: "Everyone, young and old, in Lithuania knew what Puponautai are. The results of the promotion exceeded all expectations in terms of shopping basket traffic and sales. As a result, we were able to finance the entire promotion at Maxima via FMCG." Marcel de Jong, Managing Director Boost Collectibles Promotions: "We are very proud that we were able to support Retail Maxima and would like to thank them for their professional and excellent cooperation!"
