CR Basel: Advertisement for innovative business idea

And the latest thing is always tempting, even if the old thing is not old at all and would continue to provide the best services: This is also and especially true for Apple devices, which led two young entrepreneurs from Basel to an innovative business idea and the foundation of Revendo.ch inspired. For about a year now, the start-up has been buying used Apple iPhones, iPads, iMacs or iBooks, checking and cleaning them, and refreshing the devices with the latest software before offering them again at attractive prices. All this is handled via a user-friendly platform. In the process, the seller can also choose to convert the proceeds into a donation and do good.

This idea, which also significantly benefits the environment through the extended life cycle of the devices, also convinced CR Basel. After reading a newspaper article about Revendo.ch, the agency contacted the founders. A collaboration came about that is now bearing its first fruits: in the form of a key visual and an ad that draws attention to the core idea with the double-bitten apple and whets the appetite of sellers and second-time buyers of Apple devices.