Advico Young & Rubicam: Advertising campaign realized for the Blue Cross
The Blue Cross relies on unconventional advertising campaigns. To raise awareness, the organization wanted to reach people where their own drinking habits come into play: at the glass recycling bin.
The campaign at the collection containers drew attention to the Blaues Kreuz Zürich website, where people can find information on how to deal with alcohol. Reporters from Tele Züri reported on the campaign. Advico Young & Rubicam has announced details of the campaign and other elements for the beginning of December.
> To the Tele Züri report
> To the Tele Züri report
