BSW awards four Gold Effies
This marks the fifteenth time BSW has recognized excellence in marketing communications. The Swiss Effie Awards were presented at the TPC Studio in Zurich: four gold, nine silver, and three bronze awards, as well as 29 Effie certificates for the best advertising campaigns of the past two years.
In each case, the advertising and media agency, as well as the client, were awarded prizes. A total of 24 jury members from the client side, from advertising and media agencies, as well as from teaching and research, judged 93 campaigns under the direction of Torsten Tomczak (Director of the Research Center for Customer Insight at the University of St. Gallen).
Once again this year, entries were submitted for the awards in the following six categories: services/trade/media, financial services/insurance, international, culture and social affairs, food and beverages, consumer goods and durables.
The gold, silver and bronze winners at a glance:
The list of nominees can be found at Effie.ch
