Reader's Digest: New Advertising Manager
Since April 1, 2014, Juliane Merz has been the new Advertising Manager at Das Beste aus Reader’s Digest in Zurich and is responsible for the monthly magazine Reader’s Digest Switzerland.
Most recently, this position was managed by the parent company in Stuttgart. In addition to traditional advertising sales, Merz is dedicated to the further development of print/mobile/online advertising opportunities around the magazine, according to the press release. She will also focus on increasing awareness of the "European Trusted Brand" consumer survey and the resulting Pegasus Award, as well as strengthening/establishing the magazine on the advertising market as an important platform with a target reader group of 45+. 37-year-old Juliane Merz was most recently Head of General Advertising for various trade magazines at Holzmann Medien Schweiz.
