Werbekontor: Stacked high for Fressnapf
Fressnapf wants to prove its price leadership in the Swiss market with the new low price guarantee on the entire product range. The Basel agency Werbekontor realized a campaign for this purpose.
The message is clear: pet owners never pay too much at Fressnapf - even though they benefit from the high level of advice and wide range of products offered by a specialist retailer. With this campaign, Fressnapf Switzerland is breaking new ground: away from aggressive discount campaigns and towards transparent low prices. In this way, Fressnapf wants to clearly differentiate itself from the competition and position itself as the price leader in the pet supplies market, according to a press release. For the campaign, Werbekontor produced a wealth of different POS advertising materials and an offer flyer in record time. A product pyramid as a key visual communicates that the low price guarantee applies to the entire range and at the same time shows the breadth of Fressnapf's product range. The campaign is supported by radio and TV commercials.
Responsible at Fressnapf Switzerland: Michael Trapp (Managing Director), Sven Girmendonk (Deputy Managing Director and Head of Sales), Silvano Bassotti (Head of CM and Member of the Executive Board), Eveline Stocker (Head of Marketing). Responsible at Werbekontor: Tom Schaich, Patricia Heyne, Brenda Bär, Cédric Delay, Anna Kunszenti, Cornelia Gabrielli. Photo: Eugen Leu & Partner. Radio/TV production: City Studios Basel. POS design: Attilio Meyer. Print: Ziegler Digital.
