Olai realizes the new online world for Bell

Since the beginning of March Bell.ch nothing is the same as it used to be. The relaunch brings a modern look and great success: The 25'000 monthly visitors use the new content diligently and spend significantly more time on the website. Campaign microsites were deliberately dispensed with. The campaigns, for example the BBQ campaign, are now integrated into the website, giving visitors the opportunity to immerse themselves in the Bell world. "Within half a year, together with olai, we not only completely changed the design, but also the software," Daniel Kaufmann, Online Marketing Coordinator, explains the sporty schedule. The VEO software solution from olai was used for this.

VEO's user-friendly interface, specially developed for websites in Responsive Design, supports editors and translation agencies in their daily work. In addition to the current Bell product range, the new website features a large database with countless meat recipes, as well as tips and tricks on all aspects of meat. The individual products, as well as recipes and tips, are intelligently linked so that one leads directly to the other. "Users of the site are very happy with the new look. They praise the recipes and the user-friendly structure," says Daniel Kaufmann, Online Marketing Coordinator. According to the press release, the first figures after the relaunch also speak a clear language: Anyone who calls up Bell.ch on a smartphone or tablet PC now stays on the website for over 2.5 minutes. This means that the length of stay has increased fivefold.

Responsible at Bell Switzerland: Davide Elia (Head of Corporate Marketing/Communication), Daniel Kaufmann (Online Marketing Coordinator). Responsible at Olai Web+Mobile: Michel Di Vito, Fabio Di Vito, Robin Wyler, Dominik Niederhauser, Sebastian Brand, Frank Krüger, Marco Suing.