Wirz: An Ikea sofa for every style
The latest posters from Wirz Werbung feature IKEA employees and products at reduced prices, photographed in a living room.
Several times a year Ikea makes many products permanently cheaper. One of the bestsellers has now also received the "Another price cut" award: the Ektorp sofa, which, with 20 changeable covers, adapts to the taste of any couch owner in no time.
The Swedish furniture store has always pursued the philosophy of involving its employees in communication. For example, the models in the current catalog are Ikea employees. Wirz Werbung has realized a national campaign that ties in with this concept. Swiss Ikea employees were cast and photographed for the price communication. On three poster sujets, they each show a different living room style for the home - and of course always on the matching Ektorp sofa with a new, lower price.
Responsible at Ikea: Katrin Polzer (External Communication Manager), Ebba Barchan (Project Leader Campaign), Alberto Costa (Interior Design Leader). Responsible at Wirz Advertising: Livio Dainese, Fernando Perez (ECD), Rob Hartmann (CD), Niels Schäfer (AD), Marietta Mügge (Text), Angela Erni (Graphics), Stefan Schmid, Lorena Ladner, Prisca Grolimund (Consulting), Sebahat Derdiyok (Agency Producer), David Willen (Photography).
