Dar-vida conquers Facebook
In 2013, Erdmannpeisker redesigned Dar-vida’s brand identity. The new campaign, «Voll Korn, voll schlau,» is now also being rolled out online and on social media. Campfire developed a new microsite for the campaign.
The result is a responsive microsite featuring seven individual contests and numerous social features. From April 21 to April 4, as well as during a second round from September 1 to September 14, participants can win daily prizes and the grand prize of two flights to Brazil, with a total value of 3,000 francs.
Through target-audience-specific banner campaigns and Facebook sponsored ads, the various target audiences are optimally directed to the contest landing pages, where—in addition to the contest—they can find general information about Dar-vida and access the full product range. The site is bilingual (German and French) to appeal to customers throughout Switzerland.
Contact at Hug/Dar-vida: Karin Strik (Head of Brand and Product Management at Dar-vida). Responsible at Campfire: Dirk Unger (Creative), Patric Martin (Consulting), and Pius Caduff (Programming). Responsible at Erdmannpeisker: Gabriel Peisker and Sybille Erdmann (Overall Responsibility), Daniela Müller (Consulting); Urs Zwyssig (Copywriting); Mediaschneider (Media Planning).
