Tamedia bundles service areas for regional media
Effective July 1, 2014, Tamedia’s Regional Media German-Speaking Switzerland division will consolidate its capabilities in advertising marketing, reader and advertising markets, and internal operations.
The new, centrally managed service areas will support the regional publishing managers with services, as detailed in a press release. Diego Quintarelli, Publishing Director of Sonntagszeitung since 2007, will take over the management of the national advertising market based in Zurich for all editions of BZ Berner Zeitung and Der Bund, SonntagsZeitung, Tages-Anzeiger, Zürcher Regionalzeitungen, Newsnet and local advertising sales in Zurich. The local and regional advertising market in Bern, Bülach, Rapperswil, Stäfa and Winterthur will continue to be organized decentrally. Sandra Locher, Head of Marketing and Communication at Espace Media since 2010, will take over responsibility for the cross-publisher reader market in Berne. Central advertising marketing in Zurich will be under the management of Petra Zwyssig, previously Head of Advertising Marketing at Tages-Anzeiger. Tanja Larghi, previously Head of Internal Advertising Services Tages-Anzeiger, will assume overall responsibility for all internal services, which will gradually be consolidated in Zurich.
Regional publishing managers in Berne, Winterthur and Zurich ensure that the daily and weekly newspapers are anchored locally. Michael Seiler, previously Head of Advertising Market Espace Media, will take over the management of the publishing house in Berne with BZ Berner Zeitung, BZ Langenthaler Tagblatt, Der Bund, BO Berner Oberländer, TT Thuner Tagblatt, Bantiger Post, Bernerbär and Thuner Amtsanzeiger. Robin Tanner, previously Publishing Director of Zürcher Regionalzeitungen, will manage the joint publishing house of Landbote, Zürcher Unterländer, Zürichsee-Zeitung, Furttaler & Rümlanger and Winterthurer Stadtanzeiger in Winterthur. The SonntagsZeitung and Tages-Anzeiger publishing houses will be managed by Marcel Tappeiner, who was already responsible for the Tages-Anzeiger as publishing director. The Tagblatt der Stadt Zürich, the digital payment models team and Marketing & Operations of Newsnet in Zurich will also continue to report to him.
