UPC Cablecom launches mobile communications offer
From April 28, 2014, UPC Cablecom will be offering existing customers a new mobile service. This will make the company a comprehensive telecommunications provider for at home and on the move.
According to the press release, UPC Cablecom is thus taking an important step towards the launch of its new mobile telephony offering on the Swiss market. Over the past few months, the company has been working with customers and employees to test the new offering and the associated processes extensively and successfully. UPC Cablecom had decided on a gradual introduction of the mobile offering due to the new product for the company. This completes the company's product portfolio and makes it a comprehensive telecommunications provider in Switzerland. The mobile telephony offering gives customers another option for using their products outside their own four walls. The Wi-Free pilot project, which enables Internet customers to surf the Internet free of charge on their mobile devices at friends' homes, and the Horizon TV and Horizon TV Remote smartphone apps for watching TV on the move have already been launched.
Product initially only available by invitation
Exclusively, customers who already use one or more UPC Cablecom products will first have the opportunity to order the new mobile telephony offer. In this first phase of the market launch, selected customers will be invited to the mobile offer by e-mail. The invitations for the offer will be sent out in stages over the next few weeks. The remaining interested customers cannot yet order the new product. However, if they are interested in the mobile phone offer, they can register online for later registration. The company will contact them as soon as the offer is also available for other customer groups.
Simple, transparent and affordable
UPC Cablecom is taking its first step into the mobile communications market with Samsung devices. For example, the company is offering customers the new Samsung Galaxy S5.
When designing the offer, the focus was on clarity, fairness and transparency for the customer. According to the press release, customers should benefit from the following advantages:
- Three simple and clear price models with generous data volumes in all price plans - ideal for smartphone users
- Billing per second or per kilobyte for calls and data usage within Germany
- free calls to the UPC Cablecom fixed and mobile network
- Tariffs without smartphone and without contract commitment from 19 francs per month
- One bill for all products (mobile telephony, TV, Internet, landline telephony) with one contact person
The tariff plans and an overview are available at Upc-cablecom.ch/mobile visible. Further customer groups and end devices from additional manufacturers will be added in the next steps.
MVNO with Orange
UPC Cablecom offers its mobile services on the existing Orange mobile network and thus becomes an MVNO (Mobile Virtual Network Operator) provider. The company provides all services independently, apart from the use of Orange's mobile antennas. This includes customer advice, logistics and the entire administration.
