Evoq: CTC Analytics website renewed
Evoq was commissioned by CTC Analytics to modernize the existing brand elements and communication materials of the leading technology company in the field of laboratory automation and to sharpen its brand positioning.
According to the press release, a comprehensive brand audit helped to reveal the strengths and weaknesses of the two brands CTC Analytics and PAL System as well as their appearances and communication. An efficiently designed process - involving the entire management of CTC Analytics - enabled rapid decision-making and the resulting development of the relevant brand elements and means of communication. The logos and the brand color of the appearance remained unchanged. The positioning of the PAL System product brand, on the other hand, was sharpened and clearly brought to the forefront of communication. A brand platform with a corresponding brand story and a new claim form the basis for establishing the product as the actual industry standard in direct sales, but also as a component for third-party providers. An electronic newsletter was developed, the website was redesigned and a comprehensive brochure concept was drawn up to communicate the new positioning to the outside world. The measures will now be successively implemented in the current year.
Responsible at CTC: Thomas Läubli and Günter Böhm (project management). Responsible at Evoq: Adrian Schaffner (mandate management), Christoph Stalder (design direction).
