Large-format Blick is not a hit at the kiosk
The new look isn't really catching on. Single-copy sales did not increase following the relaunch in a larger format on October 14, as the Sonntagszeitung reports in its latest issue.
On the contrary - the Ringier publishing house sold an average of 69,734 copies in the 15 issues following the relaunch. In the same period before the relaunch, the figure was over 70,000, as Ringier sales figures would show.
The findings are surprising, as Ringier had boosted sales of the new Zweibundblatt with a major television advertising campaign, the Sonntagszeitung report continues. There was also bad news for Ringier in terms of individual sales on Saturdays - the best-selling edition of the week: sales figures were clearly down from the beginning of July to the end of October.
Caroline Thoma, Head of Division at the Blick Group, expressed her satisfaction in the report: "Our newsstand sales are well up on the previous year, which is crucial for us. The relaunch is a complete success." The consequences of the relaunch will only be clear in a few months' time.
In 1986 Ringier brought 380,000 copies to readers, in 2000 it was 309,000, today it is around 215,000.
The findings are surprising, as Ringier had boosted sales of the new Zweibundblatt with a major television advertising campaign, the Sonntagszeitung report continues. There was also bad news for Ringier in terms of individual sales on Saturdays - the best-selling edition of the week: sales figures were clearly down from the beginning of July to the end of October.
Caroline Thoma, Head of Division at the Blick Group, expressed her satisfaction in the report: "Our newsstand sales are well up on the previous year, which is crucial for us. The relaunch is a complete success." The consequences of the relaunch will only be clear in a few months' time.
In 1986 Ringier brought 380,000 copies to readers, in 2000 it was 309,000, today it is around 215,000.
