ADC: Successful Swiss at "The Cup
Swiss agencies had an outstanding showing at the intercontinental «The Cup» Awards: one winner—Leo Burnett’s taglines—and nine nominations.
Only the best works from the various continents that have previously won awards from the ADC of Europe, the Asian Adfest, the Latin American FIAP and the Eastern European Golden Drum take part in this award. In each category, only 5 works manage to be nominated. It is therefore all the more pleasing that there were nine nominations for Swiss agencies this year. And Leo Burnett Switzerland was once again able to make a big impression with the Swiss Life turnarounds - and won the Print category ahead of work by arguably the best print agency in the world, Brazil's Almap/BBDO.
All the works submitted were awarded prizes first by ADC Switzerland and then by the ADC of Europe - the success is once again a sign for the ADC that it has a good nose for the upcoming international awards with its judging.
The Swiss Winner:
Swiss Life Turning Sets by Leo Burnett (Winner Category Press)
The Swiss nominations:
Garnier "Beards" by Publicis (Health category)
August 1 Emmentaler by Leo Burnett for Emmentaler (Cat. Food)
NZZ "Binary Code" by Jung von Matt Limmat (Cat. Media Publications)
Swiss Life reversible sets, Leo Burnett Switzerland (Corporate category)
Ruf Lanz for Autism Forum (Cat. Radio)
Garnier "Beards" by Publicis (Press category)
NZZ "Binärcode" by Jung von Matt Limmat (Cat. Media Innovation)
Marionnaud "Memory" by Wirz (Cat. Direct Mail)
Swiss Life Turning Sets, Leo Burnett Switzerland (Cat. Most Insightful Idea)
