Alpha 245: Fashion campaign for Fiat 500
Just in time for the warm weather, the new Fiat 500 Spring Collection is here. And with it comes the accompanying spring leasing promotion. Alpha 245 encourages customers to be bolder with color, embrace more sportiness, and opt for shorter lease terms.
The adaptation for the Swiss market of the original campaign from Krow UK will be emblazoned on various Swiss billboards from March 24 - an online campaign will follow.
Responsible at Fiat Switzerland: Guy Nelson (Managing Director Fiat Group Automobiles Switzerland), Mirco Cardinale (Head of Brand Marketing Communication), Rosa Prieto (Fiat Communication Manager). Responsible at Alpha 245: Patrick Senn, Balz Chen (text), Hekuran Abdyli (art direction), Diana Rossi (creative direction), Daniela Steffen, Dominic Häuptli, Kinga Binkowska (consulting), Pam Hügli (overall responsibility).
