Gemi: Digital out of Home continues to grow
The March issue of the Goldbach Index (Gemi) shows that digital out-of-home advertising is growing strongly in an otherwise stable overall market, while TV advertising is up slightly. Advertising volume is down slightly for radio, the Internet, and teletext.
Digital out of home remains on course for growth in 2014 and recorded a noticeable increase of 31 index points to 733 (702) in March. Advertising pressure on TV also remains solid, with an increase of one index point to 641 (640) compared to the previous month of February. In comparison, the radio and internet media are currently performing less strongly: radio lost a further four index points at 415 (423) and the internet even lost eight index points at 725 (733). Teletext also remains in slight decline, losing one index point 57 (58). By contrast, electronic media as a whole remained stable at 641 index points, as did the overall market at 235 index points.
