Sixth Schaffhausen Marketing Day
The Schaffhausen Marketing Day (SMT) took place for the eighth time on April 8. Organized by Swiss Marketing Schaffhausen, the SMT is intended to provide a platform once a year for all those interested in sales and marketing from the greater Schaffhausen area.
The program includes current topics from management, sales and marketing and is intended to offer a combination of personal training and networking, according to the president of Swiss Marketing Schaffhausen, Eugen Da Pra. This offer meets with great interest every year, he said: Almost 200 people visited the Park Casino in Schaffhausen and listened to the speakers' presentations. President of Swiss Marketing Schaffhausen and organizer of the event Eugen Da Pra was very satisfied: "The expectations were fully met and the numerous feedbacks are excellent. This kind of event is a real need in the Schaffhausen region".
The two keynote speakers Morten Hannesbo, CEO AMAG Automotive and Engines, and Joost Jansen, Senior Brand Manager Lipton Iced Tea, shed light on the conference topic from their perspective and gave participants tips and tricks for their own practice. In the three workshops, led by Anita Fortwängler, Angelika Rinner and René Zeier, the individual topics were discussed intensively. Stephan Klapproth led through the evening.
The next Schaffhausen Marketing Day will take place on Wednesday, April 15, 2015.
