Advico Y&R: Fresh image for dental implants
Straumann, one of the world's leading manufacturers of dental implants, is celebrating its 60th anniversary this year. To mark this special occasion, Advico Y&R has developed a new global brand positioning in collaboration with the company.
The 360° campaign focuses on the editorial black and white imagery. In this world, people of all ages and social classes move carefree and confidently in everyday life - thanks to Straumann implants, of course. The imagery runs through all image and sales brochures and is intended to underline the qualitative added value of Straumann implants.
According to the press release, the company has deliberately turned its back on the sometimes somewhat unapproachable and artificial world of medical image brochures: instead, Straumann should be perceived as honest, direct and authentic. And so the design has also done without any showmanship so as not to distract from the essentials. Ultimately, patients should be able to find the right products quickly and easily.
Responsible at Straumann: Frank Hemm (Executive Vice President, Head Customer Solutions & Education ), Andreas Utz (Head of Customer Marketing), Susanne Breuer (Head of Creative Agency), Claude Haering (Polygraf), Steven Gravino (Graphic Designer), Maya Dzakulin (Media Coordination Manager). Responsible at Advico Y&R (Member of Y&R Group Switzerland): Markus Gut (CCO), Urs Krucker (Head of Strategy), Susanne Weeber (AD), Sandro Tissi (Graphic Design), Julia Brandstätter, Laureen Zanotti, Parvez Sheik Fareed (Text), Christoph Schwarz, Ramun Knapp, Selina Egger, Renée Weber (Consulting), Roger Weber (Photographer).
