Mainland: Dream fabrics digitally interwoven
To kick off the spring season, Création Baumann, the globally successful Swiss textile company, is unveiling a completely revamped website created by the St. Gallen-based agency Festland.
The new digital showroom makes it possible to discover the entire range - furnishing textiles, systems for interior shading, and adhesive textiles - in large format and high image quality. The interactive product finder reduces thousands of articles to the desired textiles in just a few clicks. These can be saved as favorites, ordered as fabric samples or examined in a real showroom via a dealer search. Those who want to experience the textiles at work can be inspired by solutions and practical examples from all areas of application. Thanks to Responsive Design, the new website also offers visitors an optimal experience on smartphone and tablet.
As Création Baumann's lead agency, Festland was responsible for information architecture, screen design, interaction design, text elements and frontend programming (HTML, CSS, Javascript). Backend programming and database integration were carried out by IT X.
