Ogilvy One: Facebook promotion for PKZ
At the same time that Feldpausch was renamed PKZ, the online fashion store Thelook.com also got a new name: PKZ.ch. To spread the word to PKZ fans on Facebook, Ogilvy One launched the «Fashion Challenge.».
The two PKZ.ch style experts and fashion bloggers will be performing Andrea Hug and Joy Oelen against each other. Over a period of eight weeks, they want to find out which of the two has the better look, and therefore face the voting of the PKZ.ch Facebook Community. The community can discuss and vote on the looks until June 6, 2014. A PKZ voucher worth 500 Swiss francs will be raffled off among all voting participants.
The concept and design of the Facebook campaign were penned by Ogilvy One. The "Fashion Challenge" fits seamlessly into the comprehensive social media strategy and is closely linked to the collaboration of the style experts from the PKZ community, which also includes the two bloggers Mi-Ji as well as Stéphane Mirão include.
Responsible for the Facebook app at PKZ: Nicolas Schibler (Head of Marketing), Carola Strobl (Head of E-Commerce), Mario Laubi (E-Marketing Manager) and Joelle Terrien (Project Manager E-Marketing). Responsible at Ogilvy One: Björn Schneider (Head of Digital), Daniel Suter (Consulting), Karl Badde (AD Digital).
