Wirz: New TV campaign for Feldschlösschen

Feldschlösschen has been the largest national Swiss beer brand for generations. In terms of communication, the brand underlines this claim with the slogan "Feldschlösschen connects Switzerland". According to the press release, the new campaign focuses on those emotional moments when people are particularly aware of their bond. It starts with the film "Generations," which shows grandfather and grandson renovating a mountain hut together. It was realized by Wirz in collaboration with Markenfilm and director Benjamin Brettschneider. Three more spots from the campaign will follow in May and June.

"Above all, a great brand needs an unmistakable brand identity. With the new campaign, we are driving Feldschlösschen's unmistakable Swissness. We are relying on four commercials, all of which impressively show how we cultivate genuine closeness in Switzerland," says Brand Director Roland Bienz. Overarching the campaign under the umbrella "Feldschlösschen connects Switzerland" is to ensure a strong, homogeneous presence at all touch points, which will also position the Feldschlösschen brand clearly and independently in the long term.

Responsible at Feldschlösschen Beverages: Roland Bienz (Brand Director Feldschlösschen), Simone Schmutz (Senior Brand Manager Feldschlösschen). Responsible at Wirz: Raul Serrat, Thomas Kurzmeyer (CD), Raul Serrat (AD), Thomas Kurzmeyer (Text), Gordon Nemitz (Strategic Planning), Marcel Mägerle, Stefan Schmid, Prisca Grollimund (Consulting), Daniela Berther (Agency Producer), Markenfilm (Film Production), Benjamin Brettschneider (Director), Spacetrain (Music), Jingle Jungle (Sound).