Mainland revs up Ruckstuhl's brand presence
250 employees, 11 brands, 7 locations, 1 goal: The Ruckstuhl name unites a network of car enthusiasts under one brand umbrella. Festland has developed a brand identity that takes the dealership’s communications to the next level.
The realization includes the design of a new logo, various communication tools and applications, as well as the design and programming of the website. This announces a statement of the agency on Tuesday.
Digital turbo for the website
In addition to the design, usability has also been greatly improved on the new responsive website. Access to the digital car world of Ruckstuhl is now via both the vehicle brands and the locations. Both are presented with their own microsites, which are clearly structured and at the same time integrated into the overall appearance of the Group. The new vehicle marketplace revs up the vehicle search. More than 400 offers can currently be filtered with just a few clicks.
Responsible at Ernst Ruckstuhl: Martin Ruckstuhl (Chairman & Delegate of the Board of Directors), Maya Ruckstuhl (Managing Director), Toni Suter (Head of Marketing). Responsible at Mainland: Daniel Peterer (overall responsibility/CD), Benedikt Skalsky (responsibility digital), Sandra Gmünder (graphics), Christian Grutsch (screen design), Andreas Feuerstein (text), Katharina Mauch, Manuel Thaler (programming), Andi Ackermann, Davide Frei (consulting).
