Last but not least: Advertising that does not interfere
Currently, a handful of unobtrusive posters promoting «non-advertising» are on display in Zurich, Basel, and Bern. With a simple idea, the campaign highlights a major advantage of Teleclub: the pay-TV channel does not show any disruptive commercials.
The eye-catching, unobtrusive Teleclub campaign comprises just 14 posters and just as many individual subjects that will catch the eye of even those weary of advertising. The elaborate series was conceived and implemented by the agency Advico Y&R. Since March 31, the posters can be seen in highly frequented locations in Zurich, Basel and Bern. They show that it is possible without advertising that disturbs. (sis)
(Image: David Gaus)
(Image: Teleclub)
