Three new TV commercials for Swiss sugar

The first sugar commercials appeared on Swiss television five years ago. And since then, they have been among the most popular to be seen in the Swiss advertising block, according to a press release issued on Monday. This is also confirmed by the annual tests conducted by Demoscope: 84 percent of respondents like the films and think they are a good or very good match for Swiss sugar.

As usual, the product itself is at the center of the ideas in the new commercials and forms the stage for likeable stories. To ensure that the quality and beauty of the sugar can be experienced in the best possible way, i.e. in culinary terms, the films were produced using tried-and-tested but also elaborate stop-motion technology, the press release explains further.

The new films can now be seen on Swiss television and in various advertising windows.

Responsible at Schweizer Zucker: Guido Stäger (CEO), Beat Gerber (Head of Marketing), Katja Lorenzini (Product Management). Responsible at Neue LGK: André Benker, Hans Tanner (Creative Direction), Peter Rettinghausen, Andreas Szentkuti (Text), Kerstin Berk (Art Direction). Nick Schoberth, Claudia Shatri (consulting). Solid & Hallerfilm: Film production. Loose Moose Ltd: Animation. Balz Bachmann: Music. AMS Media: Media agency.