KSBSJ: Promoting the Engadin winter with Vanessa Mae
Engadin St. Moritz launched this year's winter campaign on November 15. The campaign promotes winter in the vacation region by highlighting Engadin's natural beauty and featuring the internationally renowned violinist Vanessa Mae.
In addition to the inspirational campaign, the Engadin St. Moritz tourism organization also relies on advertisements with attractive offers. The campaign subjects were realized in collaboration with the advertising agency Krieg Schlupp Bürge / Springer & Jacoby. The winter campaign will be published in the Swiss, German and Italian markets. In the latter two markets, the main focus will be on advertisements and internet presence with the subjects of the advertising campaign.
