Rod Kommunikation: TV commercial for Mobility

Density stress has the makings of the word of the year. Opinions differ as to whether there is such a thing as density stress at all. Mobility thinks so: It's not people who take up space, but things. The car-sharing company's new campaign shows how not using your own car saves existing living space and creates new one.

"Our customers don't just choose Mobility because it's cheaper and involves less effort than owning their own car. Car sharing is also a way of life for them," explains Mobility marketing manager Alain Barmettler in a statement on Tuesday. That's why the new campaign does not dramatize the practical benefits of car sharing, but focuses on its idealistic value.

Under the claim "An idea changes Switzerland", Rod Kommunikation has designed a comprehensive campaign. The centerpiece is the TV spot by English director Rob Sanders of Tuna Productions. While the spot reflects the attitude to life of Mobility customers, the tag-ons and online conversions illustrate the positive effects of car sharing in very concrete terms.

The fact that giving up one's own car is actually changing Switzerland is primarily due to the many customers, according to the statement. In the meantime, more than one hundred thousand Swiss have already opted for Mobility. According to Barmettler, this is evidence of a change in values: "The car has had its day as a status symbol. Spontaneous, round-the-clock access to mobility and the responsible use of resources are more important today than ownership."

Responsible at Mobility: Viviana Buchmann (Managing Director), Alain Barmettler (Head of Marketing & Communications), Patrick Eigenmann (Head of Communications & Media). Responsible agency: Rod Communication. Responsible for the production: Tuna Productions, Rob Sanders (director), Julien Vonier (photography).