Serranetga: Florian Beck new Creative Director
Serranetga has appointed Florian Beck as its new Creative Director, effective immediately. A graduate in communication design, he has been a member and juror of the Swiss ADC, the ADC New York, and the renowned British D&AD for over ten years.
In the course of his career, he has won more than 300 national and international awards. Beck started his career in Germany at Michael Conrad & Leo Burnett and moved via Boebel Adam BBDO to Publicis Frankfurt. In between, he gained international experience as a freelancer for Wieden+Kennedy Amsterdam and Publicis New York. In Switzerland, he worked for Publicis Zurich for six years, most recently as Creative Director.
With Florian Beck, Serranetga gains a top creative who will move the agency forward in terms of creativity. "I am delighted to now be part of Serranetga," says Beck. "Serranetga can hold a candle to classic agencies, but is already a step ahead in modern communication disciplines such as online and social media."
The retiring CD duo Pascal Deville and Samuel Textor is taking on a new challenge.
