Virus Ideas Lab: Campaign for Creabeton
The Biel-based agency Virus has created a campaign for Creabeton that highlights the sustainability of concrete.
Concrete: The building material can hardly be beaten in terms of eco-balance and sustainability, according to a press release. This fact is backed up with partly surprising facts from studies and research. The Biel agency Virus Ideenlabor is responsible for the design and conception of the campaign.
Creabeton Switzerland's campaign is aimed primarily at private customers, who are to be shown how easy and cost-effective it is to use in the garden. The poster and ad campaign will run until the end of April and will then be continued in the trade media.
Responsible at Creabeton Switzerland: Markus Antenen, Bruno Ruesch. Responsible at Virus Ideenlabor: Reto Wahli (AD); Reto Wahli, Marian Blaser (graphics); Textatelier.ch, Virus-Team (text, concept); Daniel Etter, Sue Buri (consulting). Photo: Roger Grisiger, Biel. Media: Strategic Poster, Boll.
