Captains of industry like down-to-earth advertising
The Bern-based BSW agency Hofer Kommunikation is breaking new ground: It has appointed Patrick Salamin and Daniel Borter—two high-profile entrepreneurs from outside the industry—to its board of directors.
Patrick Salamin, former member of the Executive Board of Swiss Post, becomes Chairman of the Board of Directors. Daniel Borter, former director of the Lenkerhof alpine resort and current managing director at the Schild fashion house, completes the new Hofer Board of Directors together with the two owners Daniel Scheuzger and Reto Steiner. "Brilliant advertising with a down-to-earth approach" is the credo of the new management quartet.
The two owners Reto Steiner and Daniel Scheuzger are thus deliberately focusing on courageous and innovative entrepreneurship, according to a statement. The fact that two such high-profile leaders are involved in the board of directors of an agency shows the importance of advertising and agencies in Switzerland.
Patrick Salamin becomes the new Chairman of the Board of Directors. The former Head of the Post Offices and Sales Division of Swiss Post and a graduate of the University of St. Gallen is entering new territory with this mandate: "Hofer's clear profile and long tradition have convinced me. As the new Chairman, I am looking forward to leading this company into the future. With around ten employees, the agency is agile and powerful. This is an advantage in the competitive advertising market. I am convinced that we can achieve a lot with Hofer," says Patrick Salamin.
Daniel Borter, Managing Director at Schild, is also a new member of the Board of Directors. The well-connected Berner has known the Hofer Kommunikation agency for years: "The values that the agency embodies appeal to me. To develop creative and brilliant advertising strategies while not losing sight of the ground of reality, I find a promising mixture. I am looking forward to the task of taking off to new heights with the young and motivated team," says the former manager of the 5-star Hotel Lenkerhof.
With the new board of directors, the two owners Reto Steiner and Daniel Scheuzger are consistently pursuing the path they embarked on when they took over the agency four years ago: with a small but fine team, they want to make the Hofer agency the address that ideally combines design and strategy expertise. "Brilliant advertising with a down-to-earth approach" is how the owners sum up their credo.
Reto Steiner and Daniel Scheuzger remain the sole owners of Hofer Kommunikation even after the change in the Board of Directors. The former owner and previous Chairman of the Board of Directors, Ute Kopplin, is stepping down to enjoy a well-deserved retirement. In the announcement, the entire Bernese advertising industry thanks Ute Kopplin for her great services.
