Clear Channel launches Connect outdoor advertising platform

Over the next few months, Clear Channel will equip 75,000 billboards in 23 countries on five continents with NFC (Near Field Communication) and QR technology. Consumers will be able to access interactive content from advertisers using their smartphones.

Clear Channel Switzerland will launch Connect during a pilot project in Bern in May. Ivan Schultheiss, Sales Director Clear Channel Switzerland: "We offer 115 F200 billboards at bus stops or in their immediate vicinity, which are equipped with the latest NFC and QR technology. Due to waiting times at bus stops, advertisers benefit from long viewing times as well as high chances of interaction."

Oliver Schönfeld, Marketing Director Clear Channel Switzerland, adds that advertisers also benefit from the data that becomes transparent through Connect, such as exact location and time information, number of website visitors, and details on the type of smartphones that interacted with the ads. This data is designed to help advertisers optimize their campaigns, minimize wastage and maximize advertising impact.