Tax forms: Design by Rosenstar

Even tax returns need to be designed—a tricky task. And a new kind of challenge for the Lucerne-based agency Rosenstar, which designed the forms on behalf of the Tax Office of the Canton of Lucerne.

The Tax Office is the link between the federal government and the 68 tax offices in the canton of Lucerne. In 2013, Rosenstar refreshed the agency's communications presence and conceived and designed various publications.

The tax forms and fact sheets were also redesigned. "The design freedom was severely restricted by the tight technical grid and its functionality. The canton's corporate design also had to be taken into account. Nevertheless, we managed to find a distinctive visual language," Jana Yaacoub, co-owner of Rosenstar, is quoted as saying in a statement.

Thanks to the color concept with intensive hues, it should be possible to see right away which forms and information sheets belong together. Icons and typo elements in the header area are distinguishing features to tax documents of other cantons.

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