Branders: More profile for Bachem
The technology company Bachem has commissioned Branders to carry out a rebranding initiative to reinforce its strategic focus on its core business in the field of peptide chemistry.
In an initial project phase, the foundations for the brand personality were defined together with the management and other internal stakeholders from Switzerland, the USA and England. Bachem's goal is to expand its positioning as a market leader and to increasingly focus on both technical expertise and customer service.
This attitude is reflected in the new claim "Pioneering Partner for Peptides". Influenced by its history as a pioneer, Bachem wants to continue to live an innovative culture in the future. The focus of the realignment is also on the added value of a partnership with the market leader, according to a statement on Friday.
Responsible at Bachem: Entire marketing team in Switzerland and the USA. Responsible at Branders: Pascal Geissbühler (Creative Director), Palma Manco (Senior Brand Designer), Dennis Oswald (Senior Brand Designer), Tina Braun (Brand Designer), Thea Ferretti (Senior Brand Consultant) and Anina Früh (Brand Manager).
