TV and DOOH : Advertising pressure continues to rise
Digital out-of-home and TV continued to increase advertising volume in February, while radio, the Internet, and teletext saw declines. The overall market remains stable, and electronic media as a whole are showing growth. This is according to the February issue of Gemi.
With 702 (692) index points, Digital out of Home was able to continue its positive development and gain another 10 points. Advertising pressure for TV also remains positive, rising by a full 8 index points to 640 (632) in February.
In comparison, the other media performed less strongly: at 419 (423), radio lost 4 index points, teletext lost 1 index point at 58 (59) and the internet lost a full 9 index points at 733 (742). However, the overall market remained stable at 235 index points, while electronic media gained 5 index points at 641 (636).
