Unstoppable advertising for Range Rover Evoque
To promote the new 9-speed automatic transmission and other features of the new model, Ogilvy is launching a national campaign for Jaguar Land Rover.
With the Range Rover Evoque, Land Rover presents the first SUV to feature a 9-speed automatic transmission. In addition, a variety of practical assistance systems are available in the new Range Rover Evoque to make driving easier, according to a statement on Thursday.
To publicize the new 9-speed automatic transmission as well as the other features, Jaguar Land Rover deployed a national campaign. Ogilvy was responsible for a TV commercial, print ads and various online activities such as banners, newsletters and a Landing page with explanation of the new assistance systems responsible.
Responsible at Jaguar Land Rover: Stephan Vögeli (Managing Director), Karin Held (Director Marketing, PR & Sponsoring), Sladjana Mitrovic (Communications Manager). Responsible at Ogilvy: Jonathan Schipper (overall responsibility), Claudia Sigg, Daniel Suter (consulting), Thomas Bolliger (CD), Stephanie van Ophuisen (AD), Marcel Elsener, Markus Sidler (text), Filippo Salmina (DTP).
