Element P: Corporate film for Glanzmann
For the second year in a row, a Worldstar Packaging Award went to a Glanzmann packaging design. To mark this achievement, Element P produced the corporate film «Cocon,» which premiered Wednesday evening at the Kino Royal in Aarberg with staff and guests in attendance.
The film "Cocon" pays tribute to the dedication of Glanzmann employees with the story of a young packaging technologist, according to a press release issued by the agency on Wednesday. At the end of her training at Glanzmann, the young woman develops a packaging solution of superlatives and asks in the film: "What are we packaging? This one unique product that Glanzmann only delivers once a year. You could call the product, um, Glanzmann."
The protagonist in the film challenges the entire workforce in her search for the perfect packaging: from the pattern makers to the master finishers to the specialists on the punching and folding machines. However, the film not only tells of the uncompromisingly hard-working workforce, but also of the family loyalty of the small Swiss company Glanzmann, according to the press release.
