Last but not least: Fans advertise for Tesla
Tesla itself does not invest in advertising. Only Tesla fans make commercials for the electric car manufacturer. However, if a commercial is as successful as this one, the company posts it on its Facebook page.
"You know you have a great product when your customers advertise for you," Tesla CEO Elon Musk once said. Two film school graduates have now once again confirmed to the company that it makes great products. With a budget of 1500 dollars, the two twenty-somethings shot a professional commercial. They only had the chance because the father of a friend had a Tesla in his garage. In "Modern Spaceship", they tell the story of a child's daydreams. (sis)
