Listen to your mother and start saving
Qontis, a financial platform co-founded by the NZZ, has launched a tool for managing personal finances. To mark the occasion, Red Lion is unveiling the first phase of the campaign.
The Online tool not only provides an overview of your own savings, but also of all transactions across all accounts. The Qontis savings ticker was launched to illustrate the savings potential made possible by using the tool. This shows the amount currently saved by users and is commented on online and in print. As a further incentive to help save, cash prizes of CHF 10,000 will be raffled off among all those who register before the first savings million.
Independently of the campaign, the character Oliver Widmer was created for the platform. In a series of explanatory films, the chaotic money-saving fox will explain the registration process and how to use Qontis - or at least try to. A new episode featuring Oliver and his turtle Hemingway will appear at regular intervals on the website and on social media.
Responsible at Qontis: Nils Reimelt, Alexander Haymann. Responsible at Red Lion / Publicis: Jan Kempter, Raphaël Graber, Daniel Ahrens, David Fischer (creation), Sabrina Elsässer (consulting), Benjamin Kägi, Cem Van-Der-Schaar (TV production).
