Paroli: Concept for Raiffeisenbank magazine
Panorama, the Raiffeisen Banks’ customer magazine with a history spanning over 100 years, is being relaunched with a new design and expanded content. In collaboration with Paroli, the concept was updated to reflect the spirit of the times.
The newly designed Panorama will be realized in a modern magazine style, which is intended to emphasize the journalistic claim. In terms of content, Panorama addresses readers with current topics from finance, business and society. The new layout also allows for an even greater depth of information and at the same time conveys the content in a sympathetic, understandable and independent manner, according to the agency's statement on Wednesday.
The magazine is published four times a year and sent to Raiffeisen customers throughout Switzerland. The print edition also links to the Raiffeisen blog, where there is even more to discover through supplementary topics and photo spreads.
Responsible at Raiffeisen: Nikodemus Herger (Head Editorial), Pius Schärli (Editor-in-Chief), Nicoletta Hermann, Philippe Thévoz, Lorenza Storni (Editorial Board members), Nadine Stutz (Social Media Implementation). Responsible at Paroli: Oliver Suter, Tanja Hollenstein (project management, production), Christoph Schiess (art director). Web layout: coundco agency.
