Koch Communication: The great astonishment

You see a car model and wonder what the vehicle looks like from the inside. What happens? You press your nose against the window to catch a glimpse of the interior. This all-too-human behavior was implemented by Koch Kommunikation as the new key visual for the Frauenfeld Auto-Spektakel. A young family makes the start, the "gwundrig" standing at the window. The series will be continued with further subjects over the next three years. F12 posters, advertisements and various POS measures will be used.

Responsible at Frauenfelder Fachgaragen: Marcel Thomi (President). Responsible at Koch Communication: Urte Zambelli (consulting), Jean-Marc Demeulemeester, Monika Beerli (creation). Photography: Caspar Martig.