Minz: Corporate design for Lucerne psychiatric hospital
Minz has developed a new visual identity for Luzerner Psychiatrie. Luzerner Psychiatrie provides care for people with mental health conditions at 21 locations throughout the canton of Lucerne.
Combining humanity and competence - the core values of Lucerne Psychiatry - was just one of the tasks for the designers and advertising experts, according to the press release. It was also necessary to create clear structures for the many different areas of application of internal and external communication, inpatient and outpatient services at different locations as well as specialist conferences and events for doctors and employees. The third and most sensitive aspect of the design work was the fact that mentally ill people with their often difficult life stories are at the center of attention. A balancing act between advertising clarity and conscious attentiveness towards those people who - for whatever reason - need the help of Lucerne Psychiatry.
In this way, we have succeeded in creating a far-reaching, uniform image for Lucerne Psychiatry. The aim was always to position the company more concisely to the outside world and to dispel the taboo surrounding mental illness in society. Minz was responsible for the overall concept and the realization of all applications: Brochures from all areas, customer magazine, annual report, publications for the 140th anniversary and all internal applications. The changeover took place gradually and should be complete by the middle of the year.
Responsible at Minz: Susann Blum and Allan Harry (management, consulting, creative director), Andrea Bucher, Sylvie Rapold, Fabian Gallati (design).
